IVM®Method
Integrative Vision and Moodboarding Process for Guidelines, Spaces and Identity
1. Concept and Foundation of the IVM Method
The IVM® Method is a structured process for developing inner guiding images, values and identity markers, which are subsequently translated into visual, spatial or design-based forms.
It combines psychological clarity work, emotional perception processes and visual translation techniques into a coherent design and development approach.
At its core lies the assumption that spaces, brands and decisions become clearer, more coherent and long-term sustainable when they are based on a conscious inner image that reveals values, goals and attitudes.
The method is applied in interior design, identity development, coaching, brand development and creative decision-making processes.
2. Theoretical Foundations
The IVM® Method draws from research in the following fields:
Value psychology and motivation research
Decisions and designs become more coherent when aligned with clearly defined internal motives.
Visual perception psychology
Inner images can be externalised through form, colour and materiality, serving as orientation in complex decision processes.
Embodiment approaches
Inner states, attitudes and goals influence spatial and design preferences.
Human-Centered Design
Personal identity and inner structure form the basis of any visual or spatial design.
Origin and theoretical foundation
The IVM® Method is rooted in classical models of corporate guideline and identity development, which typically include a phase of analysis, a phase of emotional anchoring, and a phase of operational translation.
Thus, the method represents an independent further development of traditional guiding-image processes, applied within the fields of design, brand development and personal growth.
In the IVM® Method, these steps are expanded through perception processes, resonance work and design translation, forming a distinct and clearly defined methodology.
3. Process Structure of the IVM Method
The method comprises three defined modules, each building on the previous one:
3.1 Module 1 – Clear Thinking
The first step is to identify and articulate values, dreams, visions and personal guiding images.
The goal is to develop a clear inner reference framework for decisions.
3.2 Module 2 – Deep Feeling
Through guided perception and resonance processes, the inner vision becomes emotionally anchored.
Subtle intuitive layers — such as mood, sensitivity, needs and resonance qualities — are made conscious and translated into a precise emotional guideline.
3.3 Module 3 – Empowered Action
The developed values and sensations are transformed into forms, colours, materials and visual structures.
The result is a personal moodboard serving as a visual compass for future decisions — private, professional or design-related.
4. Fields of Application
4.1 Preliminary clarification process for architecture & interior design
The IVM® Method is particularly suited as a preliminary process for architectural and design projects.
Before decisions are made about layouts, materials, or stylistic directions, an inner guiding image is formed in the shape of a precise Intouch Vision Moodboard®.
This moodboard:
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consolidates values, atmosphere, and priorities
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makes unspoken desires visible
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provides architects and planners with a clear foundation for communication and decision-making
In this way, design is not interpreted, but translated with precision.
4.2 Guiding image and identity development (personal & professional)
The method supports individuals in gaining inner clarity around goals, values, and life direction, translating them into an effective and coherent personal guiding image.
4.3 Interior and spatial design
The IVM® Method is used to translate inner resonances into spatial design:
colors, light, materials, atmosphere, and order do not emerge from trends, but from individual identity.
4.4 Corporate identity & brand development
For organizations, the method serves as a tool to translate vision, values, and brand positioning into coherent design, communication, and spatial structures.
It facilitates internal communication, strategic decision-making, product development, and team alignment.
4.5 Coaching and personal development
The method supports clients in consciously perceiving inner images, reducing ambiguity, and making decisions with greater coherence and alignment.
5. Distinction from classical methods
The IVM® Method differs from conventional moodboards or design processes through:
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the integration of inner guiding images
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the combination of clear cognitive structure and emotional resonance
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multisensory translation approaches
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an orientation toward identity rather than trends
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a defined, repeatable process logic
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its use as a strategic leadership and design instrument
The IVM® Method does not replace architectural or design concepts –
it prepares them with precision.
6. Scientific Context
The method draws from knowledge in:
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Value psychology
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Motivation psychology
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Embodiment research
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Neuropsychology of perception
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Visual semiotics
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Design research and creative decision-making
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Human-Centered Design
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Space and identity research
7. Outcomes and Effects
Typical outcomes of applying the IVM® Method include:
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clearer decisions
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more coherent design results
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stronger emotional connection to spaces or projects
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a communicable and comprehensible vision
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higher satisfaction and identification
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a consistent guiding image serving as a strategic anchor
8. Summary
The IVM® Method is a structured procedure for developing, clarifying and visualising inner values and visions.
By combining cognitive clarity, emotional resonance and visual translation, it enables the creation of spaces, identities and projects that are authentic, sustainable and coherent.
9. Authorship & Trademark
IVM® is a registered trademark.
The method was developed by Horst Stuffer.
It is based on psychological, design-theoretical and perception-related foundations and is defined as an independent, clearly structured procedure for the development of guiding images, identity and spatial concepts.