FORMA ANIMA™
Form follows the soul
Forma Anima describes the path from an inner impulse to a clear, resilient image.
The process is intended for individuals as well as organizations
who wish to translate their inner guiding images into a clear and sustainable form.
From this image emerges orientation –
for decisions, spaces, and design.
From this image emerges orientation – for action, space, and design.
Forma Anima works through the senses.
This makes visible what is ready to grow.
Spaces as expressions of inner guiding images
Forma Anima is positioned before architecture, interior design, and spatial planning.
Before form, material, or structure are defined, what a space must carry internally is clarified:
values, attitude, atmosphere, and direction.
Through the IVM® Method, a precise inner image emerges –
a visual guiding image that serves as a shared foundation for clients, architects, and planners.
This image simplifies communication, creates confidence,
and enables designs that do not need interpretation,
but translate with accuracy.
Fields of Impact
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Design of thematic spaces based on personal or organizational values
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Translation of inner essence into form, color, and material
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Spaces as long-term carriers of orientation
The Path of the identity framework
A identity framework is an inner image.
It guides our thinking, feeling, and acting – consciously or unconsciously.
It is a framework we can define ourselves:
in private life, in professional contexts, or within an organisation.
When the Leitbild is consciously formulated, clarity arises.
When it becomes anchored within, resonance emerges – a coherent sense of one’s own way.
When it is translated into visible form, it creates impact in space – a first act of realization.
Thus, non-verbal communication emerges:
with yourself, with partners, families, teams and clients.
A identity framework is an inner image.
It guides thinking, feeling, and action – consciously or unconsciously.
When it is consciously formulated, clarity arises.
When it becomes anchored within, resonance emerges –
a coherent sense of one’s own way.
When it is translated into form, it creates spatial impact.
Thus, non-verbal communication arises:
with yourself, with partners, families, teams, and clients.
The Three Levels of Perception
A identity framework emerges from three interconnected levels: thinking, feeling, and acting.
In thinking, orientation takes shape.
In feeling, resonance arises – the inner confirmation that the path is true.
In acting, the image becomes visible and gains form in space.
This is how a clear line emerges:
from an impulse, an image; from an image, a decision;
from a decision, a form.
From the Inner Image to the Outer Form
An inner image creates orientation.
It gathers values, attitude, and direction into a clear line.
In design, this line becomes visible.
In space, it becomes a form that holds, guides, and remembers –
a quiet framework that strengthens decisions and refines actions.
With Forma Anima, we translate this inner structure into an external form:
calm, clear, and independent of trends.
This is how a form emerges that does not decorate,
but expresses identity.
An inner image creates orientation.
It gathers values, attitude, and direction.
In design, this line becomes visible:
a form that holds, guides, and remembers.
With Forma Anima, this inner structure is translated into an external form –
calm, clear, and independent of trends.
The Forma Anima Process
1. Clear thinking
In the first step, orientation is formulated: values, themes, goals, and the inner guiding image.
A clear line emerges that provides direction.
2. Deep feeling
This orientation is sensed and verified through perception.
Resonance arises – an inner “yes” that confirms the path.
3. Visible action
The inner image is translated into an outer form:
symbols, elements, spaces.
This is how the visible shape of your identity emerges.
The silent conclusion
A guiding image begins within.
It forms from an essence into a circle – from a centre that orders, strengthens
and expresses itself outward.
With FORMA ANIMA, this circle becomes a space
and a form that corresponds to your nature.
When a path reveals itself,
form moves on its own.
FORMA ANIMA – Form follows the soul.
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Scientific Basis of the IVM® Method
Inner images have real impact:
they shape perception, decisions, and design.
The IVM® Method integrates insights from perceptual psychology, embodiment research, and design-related decision processes.
It shows how mental images create clarity, generate resonance, and express themselves through spaces, forms, and identity.
A vision begins within – and takes shape in the external world.
Forma Anima – Guiding Image Development, Identity Design & Spatial Form
Forma Anima describes the path from your inner impulse to a clear image.
The method connects perception, resonance, and design into a line that provides orientation – privately, professionally, or within an organisation.
Through the Intouch Vision Moodboard® (IVM), an inner image emerges that makes values, attitude, and orientation visible and forms the basis for meaningful decisions.
This image sharpens identity, creates clarity, and opens new pathways.
With Forma Anima, this image becomes an external form: spaces, symbols, and elements that do not decorate but express identity.
In this way, an authentic guiding image emerges – one that strengthens, structures, and invites action.