ERD MAN
Space Designed for Essence
Design Process
Creating Resonance
The ERDMAN Design Process is conceived as an upstream process
of clarification and orientation.
It clarifies identity, attitude and goals
and translates them into a solid foundation
for design, planning and implementation.
Who this process is for
The Design Process is intended for:
-
companies and organisations
-
clients and building owners
-
individuals in important personal decision-making phases
It is especially relevant wherever design emerges
in interaction with architecture, planning
and other specialist disciplines.
Wherever design is more than pure function
and decisions have long-term impact.
A clear internal logic
The Design Process is designed to realise
complex design processes.
It integrates different levels of perception
and gradually translates them into orientation and action.
Design is not understood as a question of style,
but as a structured process of clarification and translation.
Guiding principles create orientation
Every project follows an inner guiding image.
In companies as well as in private life.
This guiding image has an effect
whether it is consciously formulated or not.
The Design Process makes it visible.
It clarifies values, attitude, goals and meaning
and defines the conceptual framework of a project.
Images as a shared language
Inner images shape perception, communication and decisions.
When they are clarified and consciously articulated,
a shared orientation emerges.
When translated visually,
they become effective in space, in projects and in everyday life.
This creates a tangible reference framework
that supports decision-making
and makes design processes comprehensible.
The IVM® Method
At ERDMAN, this clarification and visual translation
is carried out through the IVM® Method.
The method includes:
-
clarification and orientation
-
the development of a visual guiding concept
-
an initial concrete translation into action
in the form of a moodboard
The IVM® Method serves as a shared language
between clients, architects, planners and designers.
From orientation to design
Based on this clarified foundation,
design, planning and implementation take shape.
ERDMAN works:
-
as a designer
-
or as an upstream partner
in collaboration with architects and planners
The Design Process does not replace design.
It makes it clearer, calmer and more consistent.
In summary
The Design Process creates orientation
before decisions are made.
It connects identity, perception and design
into a coherent and reliable foundation
for spaces, projects and initiatives.